How to start a new business in 90 days

Developing a 90-Day Plan as a New Business

Starting a new business in 90 days is a challenging but achievable goal with the right mindset, planning, and execution. Here’s a step-by-step guide on how to start a new business in 90 days.

Day 1-30: Planning Phase

Identify a Viable Business Idea:

Consider your skills, experience, and interests when researching a new business idea that you’re passionate about and has the potential for profitability. Start by defining what problems and pain points your idea solves for consumers and what competitors are already out there.

Conduct Market Research:

Conduct market research to determine if there is a demand for your product or service by identifying the gaps and opportunities within this industry. Clearly define who your target audience is and what their needs are to ensure the right marketing platforms and messaging is prioritized.

Create a Business Plan:

Develop a business plan that includes your mission statement, business goals, target audience, marketing strategies, financial projections, and operational plan. Use this plan to guide your decision-making and keep you on track.

Determine Your Legal Structure:

Decide which legal structure makes the most sense for you, such as a sole proprietorship, partnership, LLC, or corporation. Make sure to research how to register it with the appropriate authorities as this step will vary depending on your country and state.

Secure Funding:

Identify potential sources of funding, such as loans, grants, or investors, and create a pitch deck that communicates the details of your financial plan and the benefits of working with your business.  Determine how much money you will need to start and run your organization so you can plan accordingly.

Day 31-60: Setup Phase

Register Your Business

Register your business and obtain any necessary licenses and permits.

Establish Your Brand Identity

Create and develop a brand identity that speaks to the values of your business. Make sure to include a style guide to keep your business name, logo, website, and social media profiles consistent. If necessary, hire a graphic designer or use online tools to create professional-looking materials.

Set Up Your Workspace and Infrastructure

Set up your physical or virtual infrastructure, including your office, website, social media accounts, and any other tools you will need to run your business.

Build Your Team:

Decide if you’ll need employees, contractors, or partners to help you run your business. Start building relationships and interviewing candidates as soon as possible.

Day 61-90: Launch Phase

Finalize Your Product or Service

Develop and finalize your product or service offerings and make sure it’s communicated throughout your website.

Develop Marketing Materials:

Create marketing materials, such as brochures, flyers, or social media posts, to promote your business and build brand awareness.

Launch and Promote Your Business:

Launch your business and start promoting it through a cohesive content strategy to effectively reach your target audience on the platforms that matter most to them. These marketing channels can include social media advertising, email marketing, paid search campaigns, and more.

Monitor and Continuously Measure Progress:

Monitor your business performance regularly and adjust your marketing and/or operations strategy. Continuously track your progress and measure your success against your business goals.